Grace Loves Lace Launches Three New Gowns Inspired By You… The Bride

We’re excited to announce that the cult Australian bridal brand Grace Loves Lace are launching three new gowns today and these new designs have been inspired by real feedback from over 80,000 brides from 80 different countries.

The gowns, named Anais, Vita and Luca are the creations based on feedback from brides ranging in age from 18-60, sizes XXS-XXL and varying body shapes and bust sizes. The top requests were stretch lace, higher necklines, covered arms, A-line skirts and slip-on fits. Price point was also a key focus and these three gowns all come in at under $2,500.

Anais – this new gown is the epitome of effortless elegance. It features a low V neckline, open back and A-line skirt shape to flatter the figure perfectly, a request from brides all over the world! The delicate eyelash trim and covered buttons also add beautifully subtle detail to this striking gown – $1970 USD


Vita – a gown designed to be both dramatic and elegant with a low V neckline, long sleeves and fuller skirt. The Vita was designed for confidence and to move freely in – $2050 USD


Luca – Inspired by GLL’s best selling Orla gown, this re-development came after feedback from past brides which included bus darts and the use of their exclusive shimmery, pearl lace. With its high neck, long fitted sleeves, daring low back and fishtail silhouette, the Luca gown is the perfect balance of sophistication and sexiness – $2050 USD


With production all taking place in-house at GLL’s headquarters on the Gold Coast of Australia, founder Megan Ziems and the GLL team are able to be nimble and respond to their customers at a rapid pace. Their business model has allowed them to continue to manufacture during this deadly pandemic and have even seen their online sales rise by 70% during global lockdown.

As usual these new gowns will be available to purchase at Grace Loves Lace’s US showrooms in New York, Los Angeles, Dallas, Chicago and San Diego and via their website GraceLovesLace.com. The showrooms are all currently open and operating safely to ensure that brides are kept as safe as possible during the pandemic.

Grace Loves Lace | @grace_loves_lace